Agenda seting theory is when the Mass Media position agenda for public opinon by emphasize specific topics and make them saliance for them (the public or audiance).
Agenda setting theory has a cause-and effect relationship beween the Mass Media and the Audiance because naturaly people usually let information they can easily retrieve from memory dominates their judgement, opinon and decision so when they hear infomation repeadedly and/or frequently, they mostly make them more important, which I personaly think makes the agenda seting theory very effective and realivant in mass communication because when the mass media make so much 'noise' on paticular issues the public turns to be very interested in them.
Ref: en.wikipedia.org/wiki/Agenda-setting_theory
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