Criticisms of Uses and Gratification Theory:
I believe the Uses and Gratification Theory has couple of shotfalls because the public has no control over the media and what the media produces.
Why do I say that? We the audiance always consume what the media produces blindly because even though there are sometimes we seem to choose which media we want, to meet our needs, but the point is we choose our kind of media because they make curtain issues saliance issues for us the audiance to want to consume, so in the end the public still depend on the media and consumes whatever informatuon it produces