You are special and unique.

Good friends are like stars..........
you dont always see them, but you know they are always there

happiness keeps you Sweet,
Trials keeps you Strong,
Sorrows keeps you Human,
Failures keeps you Humble,
Success keeps you Glowing.

Always remember............
when life hands you Lemon,
ask for Tequila and salt and call me over

criticisms on the agenda setting theory

Agenda seting theory is when the Mass Media position agenda for public opinon by emphasize specific topics and make them saliance for them (the public or audiance).
Agenda setting theory has a cause-and effect relationship beween the Mass Media and the Audiance because naturaly people usually let information they can easily retrieve from memory dominates their judgement, opinon and decision so when they hear infomation repeadedly and/or frequently, they mostly make them more important, which I personaly think makes the agenda seting theory very effective and realivant in mass communication because when the mass media make so much 'noise' on paticular issues the public turns to be very interested in them.

Ref: en.wikipedia.org/wiki/Agenda-setting_theory

Criticisms of Uses and Gratification Theory:
I believe the Uses and Gratification Theory has couple of shotfalls because the public has no control over the media and what the media produces.
Why do I say that? We the audiance always consume what the media produces blindly because even though there are sometimes we seem to choose which media we want, to meet our needs, but the point is we choose our kind of media because they make curtain issues saliance issues for us the audiance to want to consume, so in the end the public still depend on the media and consumes whatever informatuon it produces

Media Effects is a term ascribed the prolific body of research concerned with identifying a link between media content and behavior in viewers
Reference: AmandaTaylor 19:24, 26 Oct 2004 (EST)


It is obvious today as it was decades ago that the media effect theory has little going for it as an explanation to human behavior which I believe Lasswell and the others who propounded the theory would agree to if were around today
I personally do not think the media can cause people to take certain action all because it was mediated by it, even though I admit it can influence peoples decisions and perceptions, I can not accept the theory as affecting human behavior, rather the media researchers should explore other areas of media and its effects on the masses rather than blaming peoples actions as caused by the media

functions of the media

The functions of the media can be grouped into Economic, Political and Social Cultural.


Political Function:

• The media function politically by offering constructive criticisms that provide solutions
• They Investigate
• act as gate keepers of public opinion
• They also serve as watchdogs by helping to safeguard the right of the people from being trampled upon by the powerful.

Economic function

• The media serves as means of creating employment for most people like Journalist, Reporters, Media technicians Security Official etc. not forgetting the news paper venders who also depend on the media for their source of income.

Social Cultural Function

• The media disseminate information
• They Educate
• Entertain
• They also Serve as links
  
• Set social agendas
  
• Influence opinions in society
  
• The Media create awareness by campaigning for or against issues of public interest, they also make the public aware of issues on matters arising which needs to know.